A NewTrail in
K-12 AI leadership awaits...
AI literacy isn’t a rollout problem.
It’s a leadership puzzle.
BAKE helps leadership teams build shared judgment—so decisions stay consistent, credible, and grounded even as tools keep changing.
Frequently Asked Questions
What does K-12 AI integration actually look like?
AI integration isn't a rollout problem — it's a leadership puzzle. We help district leaders move past "pick a tool" and into the real conversation: values, equity, teacher capacity, and the daily decisions that shape how AI shows up in classrooms. Good integration looks more like thoughtful culture change than a software deployment.
How do we roll out AI across a school or district?
Start with the humans, not the tools. Our approach pairs critical conversations — grounded in a real understanding of your context and the issues your community cares about — with hands-on workshops that give teachers immediate, practical wins. From there we support you through ongoing PD and the specific questions your community is actually asking.
How do we train teachers to use AI responsibly?
Most "AI training" skips the part teachers need most: time to think. Our workshops are built around real classroom scenarios — prompting, feedback, assessment design, equity, disclosure — so teachers leave with practices they can use tomorrow and frameworks they'll keep using next year. Available in-person and virtual.
How is our approach to AI literacy unique?
We treat AI literacy as a leadership puzzle, not a checklist. That means centering human judgment, local context, and the messy realities of school life — not vendor promises or one-size-fits-all curriculum. We draw on futures thinking, global research, and years inside schools to help your team ask better questions, not just adopt faster.
Who hires Shifting Schools?
Superintendents, heads of school, principals, tech directors, and learning leaders from public, independent, and international schools — plus non-profits, small businesses, and entrepreneurs who need to integrate AI without losing what makes their work human. We work with single schools, networks, districts, conferences, mission-driven organizations, and founders.
What's the Shifting Schools podcast about?
Honest conversations about leading schools through change — AI, yes, but also everything adjacent: learning design, belonging, futures literacy, and how to make decisions when the ground keeps moving. Hosted by Tricia Friedman and Jeff Utecht.
Where can I get a sample of your thoughts on AI?
AI Forward — K12 Leadership Brief is our free Substack: practical posts, field-tested frameworks, and the behind-the-scenes thinking that shapes our workshops. Subscribe here →
AI literacy isn’t a rollout problem.
It’s a leadership puzzle.
BAKE helps leadership teams build shared judgment—so decisions stay consistent, credible, and grounded even as tools keep changing.
How can we help you bring the leadership your community needs most in this moment?
Human
Still Required.
The leadership playbook for superintendents, principals, and instructional leaders making high-stakes AI decisions — without losing judgment, trust, or culture.
- Implement AI responsibly across K–12
- Lead AI integration without losing trust or clarity
- Protect the human craft of leadership
The Agents are here.
Now what?
AI agents just walked into your schools. This is the companion playbook for what comes next — creativity, ethics, and zero jargon.
- Build AI literacy without the hype cycle
- Lead through uncertainty with Futures Literacy
- Practical protocols your team can run Monday
Services
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Keynotes
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Workshops
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In-Person/Virtual PD
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Implementing AI
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Community Support
Unlock the future of education with Gen AI-savvy presenters, dynamic keynote speakers, workshop leaders and hosts
of the renowned podcast “Shifting Schools”
Catch Jeff and Tricia live at an event in 2026!
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Jan. 22-24: ELMLE Conf. (Jeff)
Jan 26: Berlin Brandenburg International School (Jeff)Feb. 5th: AAIE Global Institute (Tricia)
Feb. 9th: Missoula County Public Schools (Jeff)
Feb 15th: TRC Conference (Tricia)
Feb. 18-19: WALA Conference (Jeff)
Feb. 25-27: NCCE (Jeff).
Feb. 27: Fremont #6 & #38 School Districts (Jeff) -
March 3rd: AAIE Future Foresight (Tricia)
March 13: Deer Park HS (Jeff)
March 24: Lake Stevens SD (Jeff)
April 16-17: CDTL Amsterdam (Tricia)
April 28 & 29: Tulare County Office of Education (Jeff)
May 19: Lake Stevens SD (Jeff)
June 9: Tulare County Office of Education (Jeff) -
June 16: Lake Stevens SD (Jeff)
June 21 -26: Edplus St. Louis (Jeff)July 27: IFSEL California (Tricia)
July 28: Vidalia City Schools (Jeff)
Aug. 25: North Franklin SD (Jeff)
Listen up.
Hosted by Jeff Utecht and Tricia Friedman, we dive deep into weekly conversations that span the educational landscape. Whether it’s an intimate discussion with an innovative classroom teacher, or a strategic chat with leading authors and researchers, we bring you the thought leaders who are actively shifting the paradigms of modern schooling.
Our mission? To equip educators with insights and tools to prepare the next generation for a future that’s still unfolding—because we’re not just teaching for today, we’re teaching for a world we can’t yet fully imagine.