Help us rebrand Shifting Schools
Design Brief
Project Overview
We are seeking a modern, dynamic logo that reflects our commitment to adaptability, future readiness, and progressive education. The logo should be recognizable, versatile, and scalable for digital and print applications.
Target Audience
- K-12 educators
- School leaders and administrators
- Instructional designers and professional development facilitators
- Thought leaders in education and future-ready learning
Student Contest
Submission due by April 30th
Winning team awarded $350
About Shifting Schools
Shifting Schools is a forward-thinking platform dedicated to helping educators navigate change in education through innovative resources, professional development, and thought-provoking conversations. Our work empowers school leaders and educators to embrace transformation, future-focused strategies, and community-driven growth.
Core Brand
Themes & Keywords
- Innovation
- Future-focused
- Transformation & growth
- Collaboration & community
- Fluidity & adaptability
Design Preferences
✅ Style: Modern, clean, and professional with a touch of playfulness
✅ Typography: Bold, easy-to-read, yet refined (sans-serif preferred)
✅ Color Palette: Open to recommendations, but should convey trust, inspiration, and movement (consider blues, teals, or gradients for a fresh, forward-thinking feel)
✅ Symbolism & Imagery: A sense of movement or progression (e.g., shifting lines, dynamic shapes)
Deliverables
- Primary logo (full version)
- Secondary/alternative version (if applicable)
- Monochrome & transparent variations
- Vector and web-friendly formats (AI, SVG, PNG, JPG)
- Hex Color palette set for website redesign (5 color set preferred)
Timeline & Budget
- First draft concepts: Submitted by April 30th
- Teams of up to five students
- The winning team will receive $350